Good is beautiful, functional, honest, personal, meaningful.

Good happens in the space between people. it is suggestive, puzzling,

and tantalizing.

Good is difficult. It is hard. It takes effort. It’s unforgiving.

Good is intuitive but not obvious. Good allows no shortcuts. It’s elusive. Hard to grasp. Impossible to define.

Good is the ultimate goal.

Initially, the machine exposes your limitations — it will not adapt to you. It surrenders you to its architecture. It uses you.

Only through sheer repetition and mistake will you turn the tables.

First, you will be able to play by its rules. Soon, it will be an extension of yourself.

Don’t stop here, don’t conform.

You must learn how and when to break the rules. Go beyond the machine’s intended function. Expose its limitations.

Use it to express your nature.

Don’t let the machine machine you.

Give a Damn

This isn’t art for a gallery, and it’s not just made-to-order furniture.
It’s something that matters.
It has to serve, but it also has to speak.
It should talk to tradition without copying it.
It should solve a real problem and bring soul into the space.
Every joint, every cut, every line carries intention.
If it’s not going to matter, if it’s not going to leave a mark — don’t bother.